Digital signage software is the central platform for creating, deploying and managing dynamic content on your digital signs. It allows for text, animation, or video to be displayed on an electronic sign. This content is delivered through a remotely managed display such as a television, computer monitor, or a network of electronic signs. Typically, this signage is meant for the public, such as an electronic billboard or menu outside a restaurant. Digital signage is commonly utilized for marketing purposes, such as enhancing the customer experience or brand building.